FLAUNT Magazine Snoop Dogg Cover August 2002

FLAUNT SNOOP DOGG COVER AUGUST 2002

I can’t exactly remember when I was called to do this job, but it came by way of recommendation by Bronwyn Keenan (who has since become a great friend and client at The Guggenheim)  and Jacqui Mellar.

Luis Barajas, publisher and editor at FLAUNT, wanted to start a program that would have guest creatives design the covers.

I was picked to do the first one.

It was still during the Nobody Creative years and it was sometime in 2002 before I headed to Miami to start The Creek South Beach Hotel project.

The Nobody Creative Studio 3000 sq ft studio loft was very quiet in those day still reeling from post 9/11 inactivity. I was having a hard time finding inspiration and I stumbled across a book about stock and bond certificate design at St. Marks Bookshop. I can’t remember the name of that book (If anyone knows this book, please reply, I’d like to add it to my design book collection). At the time I was fascinated with the intricate details of currency. The the stock market took a kamikaze nose dive. I was broke, waiting for a client to pay. I just bribed the gas and electric guy to come back in 4 days with my last $13.46. Some members of a Chinatown “syndicate” were threatening to break my legs, and I couldn’t stop daydreaming about being able to barter the lint and tobacco shavings in my pocket for that $3.50 Chinatown lunch buffet take out plate.

Famished and dizzy, my mind escaped into a flight of fantasy and things fell into place.

The cover was set up in 4C, with spot varnishes, embossing and debossing. I even embossed my then designer name, “nobody”, that carried on from the Rawkus days, in braille right in the middle of the cover.

I wonder if FLAUNT has gotten to my invoice yet?

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