Creative, entrepreneurial executive with practical experience across the entire creative/design/production/post-production value chain. Experience with local and off-shored design/development models in the entertainment, advertising, merchandising and clothing industries.
PROFESSIONAL EXPERIENCE
Volta 5 (Miami / NYC) – Present (coming soon)
SBK Global (Miami / Hong Kong), April 2005 – Present
President / Chief Creative Officer / Founder
Design and production of Nokia Flagship Store Uniform Collection including the creation of SIZE88, a web-based system to coordinate ordering, global sizing and global fulfillment to Nokia Flagships in New York, Chicago, London, London, Helsinki, Moscow, Beijing, Shanghai, Mexico City & Sao Paulo
Designed and produced all packaging for all industrial design products for projects.
Designed numerous industrial design products like the Red Bull BC-One Shell-Top Dynamic USB, CP+B Sunglasses, Truth custom Flip-Flops and Hats, numerous bags of materials ranging from non-woven to high-end sheepskin.
Engineered and produced art multiple gifts for the Guggenheim International Galas working intensively with notable contemporary artists such as Mariko Mori and Douglas Gordon
Designed, engineered & produced the Volkswagen Fast, now a pop culture icon and collectible figurine that served as a new GTI owner’s gift and TV commercial star. Helped create buzz that won the Fast a winning bid on eBay of over $1000
Concepted, designed and produced the Freepandas digital content delivery platform implemented in campaigns for Red Bull and Africa Israel
Concepted, designed & produced the Marquis Mobile Dossier, Marquis Media Manager & Marquis Media Server, an effective Freepandas based content distribution system and coveted mobile device as a sales tool / marketing campaign for the Marquis Residences.
Concepted, designed and produced a popular forum video box, “The Box,” for the United Nations; Engineered and produced the MTV3 MiTRL Award as 18K Gold plated CNC tooled ABS Plastic solid sculpture; Coordinated all creative and production teams; Search and selection of some of the finest creative talent in Miami, New York, China, India and London
Coordination of all global operations and teams working mainly in the US, Hong Kong, China & India, and at times in the UK
Managed client and vendor relations and the negiation of nearly all of the contracts
Kulte USA (Miami/NYC August 2003 – April 2005
Director of Sales & Marketing / Creative Director
Launched and created palpable buzz for French Hipster Sportswear line, Kulte, in the US & Canadian Markets with no previous exposure in North America
Negotiated and oversaw exclusive Kulte launch through the Vice Magazine & Patricia Field Boutiques with over just over $75,000 in sales
Creative directed, art directed and designed marketing materials such as look books, media kits, and other marketing collateral
Created and maintained 1000+ database of boutique hipster retail stores in the US and Canada from scratch
Negotiated sales and maintained client relations
Brought the Kulte Thunderball Circus Collection, to the Magic Convention in 2005 and produced sales of over $200,000
Maintained all public relations and produced features in Elle, Sportswear International, Vice, Vogue and Women’s Wear Daily.
The Creek South Beach (Miami), May 2002 – August 2003
Director of Sales & Marketing / Creative & Design Director
Naming, branding, and concepting of The Creek South Beach Hotel as an art hotel focused on the 18-25 demographic
Created, curated and produced “The Signature Series,” as an ongoing art project bringing artists & designers to treat hotel rooms as art mediums that you can live in
Coordinated launch of hotel during Art Basel 2002 with The Creek Signature Series 01 exhibition featuring artists and designers such as Shepard Fairey, Jose Parla, Kenzo Minami, Camella Ehlke (555 Soul), Anthony Haden-Guest and Friends With You
Designed and produced all hotel visuals including all signage, website and marketing materials
Directed, produced and coordinated with Miami Beach city officials to produce The Creek Winter Music Conference 2003 with musical performances by Questlove of The Roots, Madlib & Peanut Butter Wolf and Larry T
Created and produced Winter Music Conference 2003 VIP rooms for Levis & The Fader Magazine
Oversaw all media relations and produced features in publications such as The New York Times, Travel & Leisure, The Miami New Times, XXL and V Magazine.
Nobody Creative (NYC), September 1999 – May 2002
Film & Video Director / Producer / Creative Director
Implemented the usage of new (in those days) applications such as Final Cut & After-Effects to create lower cost music videos, EPKs and commercials with cutting edge conceptual treatments of high caliber production value
Development and maintenance of business development relationships
Direction, production, CG and compositing of music videos for musical artists such Mos Def, Talib Kweli, Pharoahe Monch, Dead Prez and other independent hip-hop artists
Wrote music video treatments for other artists such Shakira, Method Man, De La Soul & O-Town
Creative direction, art direction & design of music packaging and marketing collateral including the production of all photo shoots using the new (in those days) prosumer digital SLR cameras
Concepted and produced of a concert DVD for Nelly
Collected footage and acted as a radio correspondent for German radio during 9-11
Curated and produced a 51 artist group show, “Welcome to the Playground of the Fearless,” in one time only Entropy Gallery, as response to the creative lull in NYC post 9-11 featuring artists such as Jean-Michel Basquiat, Andy Warhol and Tom Sachs along with numerous up and coming NYC contemporary artists.
Directed and produced commercials and other marketing videos for ESPN, Disney, Sprite & The Eddie Robinson Foundation.
Rawkus Records (NYC), December 1994 – September 1999
Creative / Production Director
Founding member of iconic start-up hip-hop record label that produced and marketed its first gold record (500,000 US Sales) after just 4 yrs with no member having previous music industry experience
Set up and maintained company LAN, databases and computer systems
Creative directed, art directed, designed and produced of all album covers, product packaging, merchandise, advertising, point of sale items, and all other marketing collateral
Oversaw street marketing campaigns including an all-city grafitti mural campaign including grafitti legend SENT
Directed street teams to bomb all city boroughs with marketing collateral like street snipes and sticks inspired by Cristo type installations
Designed, coordinated and hosted numerous events
Oversaw all individual artist image development and maintained daily working relationships with exemplary artists such as Mos Def, Talib Kweli & Pharoahe Monch
Coordinated and worked with guest artists such as De La Soul, Redman, Method Man & Eminem
Gave after hours tutorials in using a computer to a handful of the street team kids
EDUCATION
M.B.A & PhD, International School of Hard Knocks
B.A. Psychology, Brown University
I.B. / A.P diplomas, Colegio Internacional de Caracas
LANGUAGES
Fluent English
Fluent Spanish
Working French
Basic Tagalog
COUNTRIES LIVED IN
United States – 28 yrs
Argentina – 4 yrs
Paraguay 1 yr
Venezuela 4 yrs
AWARDS
Album Art Design featured in the Maharishi camoflage book “Disruptive Patterns.”
A innovative usage of computer graphics award at one of the LA Film Festivals for the Mos Def’s “Miss Fatbooty” music video
Best Hotel Miami New Times 2003 – The Creek South Beach
Grand Prix Cannes Lions Promo Category 2006 – Volkswagen Fast
APPEARANCES & AFFILIATIONS
Ambassador of US Delegation to the Hague Model United Nations 1991
Featured Innovator, Miami 10×10 at Miami Art Museum, May 13, 2010
Steering Committee Member of MAM Contemporaries 2006 & 2007
Brown Club Miami, Marketing Director, 2006
Ongoing Brown University Applicant Interview Conductor
Blanketed Liberty City for the Obama campaign
SKILLS
Proficient in all Adobe Creative Suite Master Collection Applications
Proficient in Microsoft Office, iWork and Google Docs / Apps
Proficient in Workamajig, Basecamp, 5PM
Proficient in Final Cut, After Effects and other graphics and compositing applications
Resume
COMPELLING DESCRIPTION
Creative, entrepreneurial executive with practical experience across the entire creative/design/production/post-production value chain. Experience with local and off-shored design/development models in the entertainment, advertising, merchandising and clothing industries.
PROFESSIONAL EXPERIENCE
Volta 5 (Miami / NYC) – Present (coming soon)
SBK Global (Miami / Hong Kong), April 2005 – Present
President / Chief Creative Officer / Founder
Kulte USA (Miami/NYC August 2003 – April 2005
Director of Sales & Marketing / Creative Director
The Creek South Beach (Miami), May 2002 – August 2003
Director of Sales & Marketing / Creative & Design Director
Nobody Creative (NYC), September 1999 – May 2002
Film & Video Director / Producer / Creative Director
Rawkus Records (NYC), December 1994 – September 1999
Creative / Production Director
EDUCATION
LANGUAGES
COUNTRIES LIVED IN
AWARDS
APPEARANCES & AFFILIATIONS
SKILLS
HOBBIES & INTERESTS
REFERENCES
(available upon request)
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